What exactly does NOBL do?

Most companies don’t fail from lack of vision—they fail in the messy middle: misaligned teams, fuzzy decision-making, stalled projects, and leaders drowning in well-intended complexity.

We work side-by-side with executives and their teams to:

• Align on what truly matters

• Change the behaviors and workflows that block progress

• Build ways of working that keep momentum going long after we’re gone

We’re not a “big consulting” firm that hands you a deck and disappears. We’re a transformation partner: practical, behavior-first, and focused on getting your organization moving again.

Here are two examples of what that can look like in practice.

Case Study #1

A famed Hollywood studio asked for help. They were falling behind competitors, people were burning out, and old habits were dragging the organization down. Everyone knew change was needed, but resistance inside the company—and pressure outside—kept blocking momentum.

For nine months, we embedded deeply with teams to design, test, and scale an entirely new way of working. In the process, we surfaced millions in wasted effort and helped the studio remove leaders who were slowing or sabotaging the transformation.

The result: their best box-office season in years, meaningful cost reductions, and employees reporting a substantial, noticeable improvement in work-life balance.

Case Study #2

A fast-growing pharma company came to us feeling overwhelmed by its own success. After years of rapid hiring, teams had been stacked on top of each other with little planning, and the strategic first-mover advantage that fueled their rise was fading as competitors closed in.

We started by bringing the senior team together to clarify how they would defend their position while also opening new whitespace. From there, we followed the strategy through the organization: untangling messy org charts, redesigning core processes, and partnering with their tech teams to build systems that removed friction instead of adding to it.

Six months later, the company had a sharper strategy, a cleaner org structure, faster and more reliable workflows, and a product pipeline ready to launch. Employees told us work felt noticeably easier—especially across functions where bottlenecks had been the norm.